What Investors Can Learn from Kewal Ahuja’s SGF Franchise Collapse

What Investors Can Learn from Kewal Ahuja’s SGF Franchise Collapse The collapse of SGF India under Kewal Ahuja has become one of the most talked-about franchise failures in recent years. For many investors, the promises made by Kewal Ahuja and his team turned into disappointment, unpaid dues, and legal struggles. The story of SGF India is more than just one brand’s downfall — it is a warning for anyone planning to invest in a franchise. The FOCO Model Promoted by Kewal Ahuja Kewal Ahuja marketed SGF India through a FOCO (Franchise Owned, Company Operated) model. Investors were promised that they would own the outlets while the company would manage daily operations and guarantee a fixed return of ₹37,500 every month. Many were convinced by Kewal Ahuja’s polished sales pitches and the brand’s rapid expansion. Unfortunately, the reality was very different — stores struggled, payments stopped, and investors were left with heavy losses. Financial Red Flags Under Kewal Ahuja’s Lead...