Truth in Deception

Introduction The story of Kewal Ahuja SGF has grabbed headlines in India’s franchise industry. SGF, or Spice Grill Flame, entered the vegetarian quick-service restaurant (QSR) market with high ambitions, promising investors a blend of modern branding, standardized menus, and fast expansion. However, the reality for franchisees often diverged sharply from initial promises. This article dives deep into what unfolded under Kewal Ashwani Ahuja’s leadership, the challenges faced by franchise partners, and lessons for potential investors in India’s growing QSR sector. Kewal Ahuja SGF model highlights risks in fast-growing QSR franchises What happened in the SGF franchise collapse? The SGF franchise collapse centered on a combination of ambitious growth strategies and operational gaps. Here’s a breakdown: Franchise Model Promises: SGF offered two franchise formats: FOFO (Franchise-Owned, Franchise-Operated) – the traditional model where the franchisee manages the outlet. FOCO (Franchise-O...

 A phone scam in Malaysia has left a 64-year-old businessman poorer by more than RM2.7 million, highlighting how sophisticated scam syndicates continue to exploit fear and authority to deceive victims. Phone scam Malaysia incident highlights how police impersonation fraud led to a businessman losing RM2.7 million The incident, reported in Kuala Terengganu, shows how scammers impersonating police officers can manipulate even experienced individuals into transferring large sums of money. Authorities are now investigating the case as public concern over phone scams in Malaysia continues to grow. How the Phone Scam in Malaysia Happened According to Terengganu police, the businessman received a phone call in early September from individuals claiming to be officers from the Petaling Jaya district police headquarters. The callers accused him of being involved in money laundering activities, a tactic commonly used in police impersonation scams across Malaysia. To increase pressure, the su...