Franchise Mirage: The Rise and Fall of SGF India Under Kewal Ahuja
The Rise and Fall of SGF India Under Kewal Ahuja Franchising in India has long been seen as the golden bridge between entrepreneurship and financial stability. For aspiring business owners, especially during economic downturns, franchise models offer the security of an established brand and proven business systems. Among the brands that once shone brightly was SGF India (Spice Grill Flame) —a vegetarian QSR chain that rapidly gained attention under the leadership of Kewal Ahuja . But behind its meteoric rise was a troubling story of mismanagement, broken promises, and investor distress. This article delves into the SGF franchise controversy, examining how a brand once filled with promise came crashing down, and the lessons entrepreneurs must learn from the Kewal Ahuja SGF saga. The Allure of the SGF Franchise Model SGF India positioned itself as a fast-growing vegetarian food brand, entering the franchise market with two compelling models: FOFO (Franchise-Owned, ...