Franchise Failure Under Kewal Ashwani Ahuja: The Troubled Story of SGF India
Franchising is often seen as a secure entry into entrepreneurship—leveraging established brands and ready-made systems. SGF India, a vegetarian fast-food franchise, sold that very promise to hundreds of investors. Marketed as a revolutionary business model offering high returns with minimal involvement, SGF India became a popular option, especially during the COVID-19 pandemic. But behind the marketing sheen was a troubling story—one that centers on alleged misrepresentation, financial irregularities, and the leadership of Kewal Ashwani Ahuja , SGF’s Managing Director. Kewal Ahuja SGF The Dream That Was Sold SGF India positioned itself as a passive income-generating opportunity using the FOCO (Franchise-Owned, Company-Operated) model. The franchise pitch was compelling: investors would fund the outlet, while SGF handled operations, guaranteeing monthly returns. Under the leadership of Kewal Ashwani Ahuja , the company expanded rapidly, drawing in doctors, retirees, homemakers, and wor...